Near the start of my biz, I briefly hired a coach who was an expert in helping OTHER coaches to lock in clients for high-ticket coaching packages via a sales call.

I explored this during a time when I was still wanting to offer 1:1 coaching, and I learned a lot about how to structure a sales call, how to work with the client's emotions (i.e. polarize them into the FEMININE), etc...

But I remember one call where I was "objection handling" a young woman and she became so overwhelmed that she began crying.

I feel so much sadness & shame when I reflect on this call.

I didn't end up pushing her any further once she started crying, because I could feel that the whole process had been such a violation of boundaries.

The philosophy I had learned was essentially to close the client no matter what - based on the principle that we need to "manipulate" in sales for the good of the client.

There wasn't much emphasis on feeling through whether the coach/client relationship was truly ALIGNED or not.

As time went on, I became waaay more relaxed on those calls and I no longer wanted to intentionally manipulate a client's emotions in order to close them.

(Interestingly - I actually closed MORE clients, the less hard I tried)

Nowadays, while I certainly DO incorporate various forms of marketing in my business (~95% of which has come naturally through observation of what FEELS good to me, not from some training etc),

I want to sell to those who are truly ALIGNED with the frequency of support & transformation I offer.

I'm not interested in selling to someone who is not ready or aligned with the frequency I provide through my courses, writing, & products.

💥 Because regardless if I receive money or not, it actually does NOT feel good to me when someone does not honour their own alignment 💥

When I realized this, I changed the wording on my course sales pages, emails, website, & old blogs.

I wanted to attract those who would get the MOST from my offerings...

We achieve this when we allow our UNIQUE frequency to be felt through our business!

Not by trying to convey something we aren't.